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Newsletter No 1 - Summer 2003

Welcome to the Frame Craft Summer 2003 Newsletter.
It's full of interesting hints and offers for your framing needs, and just in time for Christmas.

 

Top Ten | Discount Voucher | Grandma's memories | Hanging System Offer | Free Check | Collages Offer | Free Offer on cut-outs | Summer Time | Additional $10 off


 
Top ten list for Custom Picture Framing

Recently, I was reading an American publication and came across a custom framing article listing the ten items that should always be taken to a custom framer for framing. It’s a list that is indicative of the things we constantly frame for our customers and we now share it with you.

Kimberley Ahern, Executive Director of the American Art and Framing Council said in part "Most of us know that valuable original art or limited edition prints should be custom framed, and today’s professional framers can frame just about anything, from priceless art to a special t-shirt."

"But people forget that value is not just about money. If you have something you want to preserve, you should invest in custom framing. Pictures of your children and special pictures by your children become lifetime treasures. A story about your son’s soccer triumph in the local paper will have real meaning for you after he has grown. Portraits of your kids can never be re-shot. And as for a college diploma, you paid thousands and thousands of dollars to get it. Doesn’t it deserve a good frame?"

According to the American Art and Framing Council, "the 10 items you should always take to custom framer are:

College Diploma
Original art and Limited Edition Prints
Family portraits
Art you buy on your travels
Your special favourite kids drawings
Collections
Photographs of great moments (sports, vacations etc.)
Bridal portrait
Baby portraits
Special newspaper or magazine clippings about family matters.


Grandma remembers

Recently, one of our customers brought in a baby’s play-suit and a photograph – her daughter was now living overseas and had just had her first child. Naturally, grandma had to see the new arrival and some wonderful times were had. Now, the little play-suit and photograph are a treasured memory. 

What is seen in the photograph is how we displayed them ready for insertion into a framed unit.


Arti-tec Hanging System

The value of this system is that artwork is hung neatly without damaging the walls.

The track comes in 2 or 3 metre lengths and can be anodised, white or black coated. The system uses either plastic or steel cabling to which hooks are attached. Overall, the system has good weight carrying capacities and it puts the emphasis on the art, not the hanging system.

Special offer – purchase this starter pack for the Arti-tec System before 19/12/2003:

  • . 4 metres of track
  • . 2 end caps
  • . 10 plastic cables
  • . 15 hooks
  • . clips and screws

for $176 (GST inclusive) a saving of over $30.00..


Picture frame check-up

Here are a few things to look for in framed units that have been on your walls for some time:

  • . if there is a dark fringe around the bevel area of the matt, the matt needs replacing
  • . if the art has mottled darker areas, it is likely the backing board needs replacing
  • . check for any evidence of fading – there may be a need to replace the glass with one that offers some UV protection
  • . check the glass covering to ensure there are no cracks – broken glass can damage art work
  • . check the frame for any damage to the corners and or the hanging system
  • . check the overall frame unit for insects, any damage to materials and make sure the back remains sealed

Check-up time!

If you have any concerns about any framed unit, bring it in and we shall be happy to have a look at it for you.

You pay for any materials replaced, but no charge for labour in dismantling and reassembling the unit.


Collages

A collage is a group of items brought together in a framed unit to display a range of images etc.

We specialise in designing the layout after having a general discussion with you concerning what you envisage for the completed package.

So, bring the collections out of hibernation and let us create a design that will spice up your home or office.

Special offer

Order a framed unit for a collage of images/objects before 19/12/03 and get a single matt-board (maximum size 1015 x 815mm) designed and cut for any number of cut-outs FREE – this could represent a saving of up to $100.


You know you’re in a Queensland summer when…

  • . the best parking place is determined by shade instead of distance
  • . hot water now comes out of both taps
  • . you learn that a seat belt buckle makes a pretty good branding iron
  • . you break into a sweat the instant you step outside at 7.30am
  • . farmers are feeding their chickens crushed ice to keep them from laying hard boiled eggs
  • . the cows are giving evaporated milk
  • . you realise that asphalt has a liquid state.

Seriously though, the intensity of light and heat in beautiful Queensland is such that you should never hang artwork in direct sunlight or in areas where there is a lot of in-direct light. As we reported in our Autumn Newsletter, "An ounce of prevention in cautious framing and display is worth considerably more than a pound of cure… since the prevention is relatively easy and the cure simply does not exist.


Mum’s fan

I well remember as a young boy my mother taking a breather at the end of a long hot summer’s day in her favourite chair with this fan – it was interesting to find it recently - it is now framed!

It’s a constant reminder of my mother, whenever I look at it.

Now there must be things that you have tucked away that could be shared with whoever comes to your home – why not get it framed and make it unique in your home?
Get something framed from yesteryear before 19/12/03 -
WHAT A GREAT CHRISTMAS GIFT IT WOULD MAKE
- and our gift to you is $33.00 off the total price.


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